amazon seller when do i get paidSource: The Wirecutter
Don't underestimate the power of online reviews and their influence in a consumer's choice of product. As Bart de Lange, Associate Professor of Marketing at Escuela Superior de Administración y Dirección de Empresas (ESADE) in Barcelona, Spain, and author of a recent study on the validity of online ratings explains: "Historically, consumers have relied on price and brand to determine the quality of a product. But what we found is, as soon as you give consumers access to the average user rating, it blows away the other effects."
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Source: The Wirecutter
Don't underestimate the power of online reviews and their influence in a consumer's choice of product. As Bart de Lange, Associate Professor of Marketing at Escuela Superior de Administración y Dirección de Empresas (ESADE) in Barcelona, Spain, and author of a recent study on the validity of online ratings explains: "Historically, consumers have relied on price and brand to determine the quality of a product. But what we found is, as soon as you give consumers access to the average user rating, it blows away the other effects."
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Amazon. The majority of reviews that are written are about the products they purchased.
Why are there so many five-star reviews for an iPhone charger on Amazon with a voltage irregularity that can cause permanent damage? "It's sad to imagine how many shoppers spotted this $13.99 charger pack on Amazon's first-page results and fell for the thousands of positive reviews and the algorithmically-generated endorsement from a platform that people trust more than religion," reports The Hustle.
The article points out that this is illegal. "Endorsements are required to be truthful," Mary Engel, Associate Director of the Federal Trade Commission's Division of Advertising Practices, tells the site. "If a reviewer has received something of value in exchange for their opinion, they need to clearly disclose that in the review." But instead, the review-watching site "ReviewMeta" analyzed 203 million Amazon reviews and found 11.3% (22.8 million) were untrustworthy -- while another site estimates the fake-review percentage is 30%. (Amazon's own estimate? "Less than 1%") ReviewMeta also spotted more than 2 million "unverified" reviews just in March of 2019 -- 99.6% of which were five-star. "They're almost all for these off-brand, cheap electronic products: Phone chargers, headphones, cables. Generic things that are super cheap to manufacture, have good margins, and get a ton of searches."
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Amazon. The majority of reviews that are written are about the products they purchased.
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